How to check your Amazon numbers when an agency runs your account

Updated 10 November 2026

You can see most of the key numbers yourself in a few minutes, without changing anything your agency does. It's not about catching anyone out. Knowing the numbers helps you make more informed decisions and have better conversations with your team.

Numbers you can check on Amazon

These are all visible on Amazon itself, without logging in to anything:

Category rank: open your listing and find Best Sellers Rank. Note the number in your smallest category.
Search position: search your main keywords and see where you appear, both organically and in ads.
Who's around you: open your category's best-seller list and compare the products just above you.
Your listing: check that the price, rating, review count, stock and seller look as you expect. If another seller is showing as the seller on your listing, ask about it straight away.
Monthly sales signal: where Amazon shows a bought in past month figure on your listing or in search results, note it. It's a rough guide to volume.

Numbers in your own Seller Central account

Your account belongs to your business, so make sure you can log in yourself. These are worth a look each month:

Sales and traffic: the Business Reports show sales, sessions and conversion rate by product. A fall in sessions means fewer people are finding you. A fall in conversion means fewer of them are buying.
Advertising: the Campaign Manager shows ad spend and the sales it brought in. Compare spend with total sales, not just ad sales.
Account health: check for warnings or listing issues that need action.
Who has access: if you're the primary account holder, you can see everyone with access under Settings and User Permissions.

A simple monthly routine

On the first working day of the month, note your rank, your positions for 3 to 5 key searches and your bought in past month figure.
Look at last month's sales, sessions, conversion and ad spend in Seller Central.
Write down anything that changed: price, stock, a promotion or new competitors.
Bring the notes to your monthly call with your agency.

Ten minutes a month is enough to stay informed, and over a few months you'll build a clear picture of what's working.

Questions worth asking your agency

Which keywords matter most for us, and how have they moved?
Who are our main competitors, and where do we sit against them?
What changed this month, and why?
How much of our sales came from ads, and is that changing?
What are you planning next, and how will we know if it worked?

Rankings move for lots of reasons, including competitors, stock and seasonality, and results often take time. A short-term dip isn't a sign that anyone's doing a bad job, so talk it through before drawing conclusions.

See it on the Amazon page instead

SellerRanks is a Chrome extension that shows your rank and who is around you on the Amazon pages you open. It doesn't connect to your account or change anything. It's a one-time payment with no subscription, and it won't replace a full research suite. See how it works.